Movement building and community activism is one of COVAW's strategic initiative whose main objective is building social movements of change agents opposed to and committed to ending violence against women (VAW). Through this strategic initiative COVAW hopes to:
- Build community capacities to stand up for women rights and taking action to end violence.
- Ensure that violence against women (VAW) becomes an important development concern at the county/national level.
- Build an emergence of sustainable community interested and action in support of ending VAW and a group of highly motivated women leaders, champions and community activist who are champions of change.
- Empower and inform and act as community resource persons on VAW issues.
- Support 30 community based social movements to engage in high level advocacy against VAW at the community and county level.
COVAW-K implements SASA! project which is a Activist Kit for mobilizing communities to prevent violence against women and HIV. Organized into four phases to influence community norms;
- S-Start (pre contemplation)
- A-Awareness (contemplation)
- S-Support (preparing for action)
- A-Action (action and maintenance)
SASA! interrogates power imbalance between men and women that leads to VAW and HIV/AIDS, its content transforms gender relations through positive, benefits-based programming:
- Power within (start)
- Power over (awareness)
- Power with (support)
- Power to (action)